“Last year we had very good growth – a 47% leap. This year we plan a similar growth rate, but we have yet to see what the fourth quarter will be like. This year in July and September, in the summer, everybody seems to have been on a holiday both on the consumer segment and on the business segment. But now the engines have started to run full throttle and I think we will record a very good rise in 4Q,” said the head of the local branch of Kaspersky, which competes on the Romanian market against solutions developed by Bitdefender, Eset Nod 32 and Norton.
The value of the IT security solutions market in Romania was around $12 million last year. Cimpoesu estimates the company will end the year with a rising market share:
“In terms of market share I think we are at around 20% of the market of endpoint security solutions (for laptops, servers, mobile phones). I think we will add a few percentage points to our market share this year.”
The Russian company launched new products this year, the latest one being Kaspersky Endpoint Security 8 for Windows, dedicated to providing protection to workstations running on Windows operating systems.
As for security software sales for big retail chains, the manager of Kaspersky Romania and Bulgaria said they it is hard for them to reach high volumes.
“Large stores cannot offer this type of information. If you want to ask something about a security software, there’s no one to go to. But in small stores, the sales personnel can advise you.”
(English version by Daniela Stoican)