The growth reflects the strong shift among farmers towards products that increase yield per hectare.
“The growth of the niche segment – meaning technological specialty fertilizers – clearly shows that more and more farmers are looking at investment efficiency, not just price per ton. Technology-based products provide real added value to crop performance, and this directly reflects in the quality of harvests, maintaining agricultural land in excellent condition, and naturally, in our financial evolution. We will continue to invest in solutions that support high-performance agriculture adapted to today’s conditions,” said Ernesto Sudati, founder and president of CICh Navodari.
Niche fertilizers account for 5% of the market.
Among the most in-demand product ranges are Nutri-Top, appreciated for its efficiency in protecting phosphorus and optimizing soil nutrients, and N-Guard, designed to reduce nitrogen losses. These are complemented by Terram and Nutrifolium – biostimulants used for rapid correction of deficiencies and supporting plant growth.
The company has recently launched the N-Guard+ range, which, too, is seeing growing sales thanks to its modern technology, combining advanced nitrogen protection with natural ingredients that support soil activity and crop resilience.
(English version by Loredana Fratila-Cristescu)