“Heidi is going international. The first store is on Mariahilfer Strasse, the longest shopping street in Europe, which gets more than 17 million visitors a year,” says Peter Mueller, Heidi Chocolat CEO.
The company’s products are available on 50 markets, but the brand does not have its own stores. It is the largest exporter of chocolate in Romania, according to the latest data available, as well as one of the largest actors by market share.
The plan is to open new stores in Romania, Austria and other cities in central and Eastern European countries. The company already has a HeidiChocoWorld store in Pantelimon (near Bucharest), next to its plant there. There is also a shop in shop in Baneasa, the official added.
(English version by Loredana Fratila-Cristescu)