Haier Tech Romania produces built-in and freestanding refrigerators for Haier Europe’s 3 brands, Candy, Hoover and Haier.
Haier factory is located in the Allianso Industrial Park, near Ploiesti, 70 km off capital Bucharest, and covers 63,000 square meters. The production facility has two production lines and currently employs more than 800 people aided by robots and state-of-the-art machines.
Haier Tech Romania will have a production capacity of over one million units per year to serve both the local and external markets.
The group’s strategy targets the expansion of production lines globally to significantly boost both the refrigerator capacity and also, potentially, of other categories of products.
Haier Europe is part of Haier Smart Home Group, listed in Shanghai, Frankfurt and Hong Kong. The Group has 14 research and development (R&D) centers, 122 production units and some 100,000 employees.
Haier Europe has its head office in Brugherio (MB), Italy.