The decision is the result of a global strategic analysis that includes key restructuring actions as part of a broader transformation plan for Haier Europe, in order to restore profitability, as the company said explaining its decision.
More precisely, the local operations will be moved to another yet unspecified country. Therefore, Haier is dropping Romania for another country.
The decision comes as a response to the challenges of the industry, including stagnation of the market and significant decline in Europe by as much as a double-digit rate in some critical markets, the increase in costs for imported merchandise and competitive pressures, it added.
The decision comes less than one year after Haier made some people redundant in Romania. It laid off about 40% of the 1,000 employees at its refrigerator plant in Prahova, ZF reported in May 2024. The remaining 600 are now due to lose their jobs.
In 2023, Haier Tech, the operator of this business, posted RON705 million in revenue, a 24% increase year-on-year.
(English version by Loredana Fratila-Cristescu)