Influencers and CFA Romania experts will participate in the campaign.
“In Romania, both in urban and rural areas, 64% of young people aged between 13 and 25 are coping with a dearth of financial resources and 78% of those wanting to open a business say the biggest hurdle is the lack of money and education to this end. We’ve always paid attention to young people’s needs and we believe financial education can start any time,” stated Alexandra Smedoiu, CFA-President, CFA Romania Association.
In line with a 2022 survey, the main challenge for Gen Z young people is the lack of motivation and the main subjects of interest for their development are financial education and investments (53%).
(English version by Catalina Apostoiu)