“Through this initiative, we aim to streamline the operating model of our markets in the Region, in order to better support our business delivery, by being more flexible and efficient when it comes to offering best solutions and highly competitive services for our customers,” said Cetelem Romania CEO Bruno Leroux.
The transformation process is part of the group’s strategic decision to improve operations in the CEE region: Czech Republic, Slovakia, Austria, Hungary, Romania, and Bulgaria. It will be completed on March 1.
“The current operations of Cetelem Romania, as well as its product offering and contractual terms, already agreed with customers or partners, will not be affected by the merger process,” said Leroux.
BNP Paribas Personal Finance SA is the leading consumer lender in France and Europe and is fully owned by BNP Paribas SA. BNP Paribas entered Romania in 2005 when Cetelem bought non-banking financial institution Credisson International.