Janos Lupas-Ticu, manager of Cersanit South Europe arm, maintains that the local company, owned by Poland’s Rovese group, currently aims to technologize the plant it owns in Roman, Neamt county, and update the production mix, so that it may cover the needs of consumers in the design area.
The Romanian plant of Roman manufactures certain sanitary ceramic items, but the unit does not have the capacity to produce all the items included in Cersanit portfolio.
In this context, specifies Janos Lupas-Ticu, the strategy is to sell the products of Romania in the proximity of the plant, with Romania being the main market, as 60% of products are delivered here.
The rest go to countries close to the southern region of Europe.
In 2020, Cersanit Romania hit RON176.6 million turnover, up around 8% from 2019.
(English version by Catalina Apostoiu)