In 2021, Mobexpert opened the first concept store-type units, of small size, where customers get consulting services and also pick up their parcels.
“In 2021, we prepared the opening of the two concept store-type units and we got closer to customers. In 2022, we also opened a store in Baia Mare. We are hoping to open 20 stores in Romania in the coming years (…)”, Adelina Badea told a conference launching the fourth edition of the annual KPMG report analysing customer experience in Romania – “Orchestrating the Connected Customer Experience”, organized in partnership with Ziarul Financiar (ZF) daily.
During the pandemic period, when physical stores were closed amid restrictions, the online segment grew significantly prompting the retailer to focus more on developing this segment, introducing info points dedicated to the online within physical stores.