“The growth in the first seven months is 45%, both in the number of invoices and in value,” Tiberiu Pop, owner and chief executive of the online retailer, told ZF.
He did not say if the takeover of online stores marketonline.ro, azerty.ro and mediadot.ro managed by Kelion Concept Online had any impact on the growth. The takeover was done this year.
The growth was largely because of the mobile phone segment, which beat computers in total sales by value.
“Growth of the mobile phone segment stands at more than 80% compared with last year, while sales of laptops went down 6%. LCD TVs and desktop computers were behind them.”
With EUR39 million sales in 2015, cel.ro consolidated its second leading position on the market after eMag. Third leading online computer and electronics retailer is PC Garage, EUR37.5 million revenue last year.
(English version by Loredana Fratila-Cristescu)