The retailer said its development over the last year translates into investments in logistics (currently, the total area of warehouses reaches 8,000 square meters) and staff investments– at the end of 2016, CEL.ro had 150 employees.
According to data provided by the retailer, in 2016, mobile phones generated 60% higher sales, which translates into an increase of 30% in terms of number of units, compared with 2015. Home appliances saw an increase of 100% and the category of IT parts and equipment saw an advance of 40%. TV sets saw an increase of 60% in terms of number of units.
For 2017, the retailer expects an increase of nearly 30% in sales.
Over 1.5 million orders have been processed to date, 150,000 more than in 2015.