Cel.ro is the second largest online computer and electronics retailer in Romania.
“We are considering lodging a complaint with the Competition Council, because competition is significantly affected by such a move on the market. PC Garage will get new marketing funds (…) making it even more difficult for us to stay on the market,” Pop said.
Cel.ro, which has recently announced it is looking for an investor, posted EUR40 million revenue last year, almost ten times lower than the EUR353 million sales of eMAG (which include the retailer’s sales plus those of its marketplace partners. PC Garage, held by entrepreneur Marius Ghenea posted EUR37 million revenue in 2015.
Pop said he was interested in buying PC Garage but did not have the necessary resources to close the deal at the price Ghenea asked “somewhere in the neighborhood of EUR8 million.”
(English version by Loredana Fratila-Cristescu)