“We will continue to develop our offline operations in Romania. We plan to open eight stores a year on average in 2019 and 2020, which means we will have almost 80 stores,” says Marcin Czyczerski, CEO of the CCC group and its chairman of the board.
CCC sees potential for 100 offline stores in Romania at the moment, which is enough to cover the country and meet demand, he added.
This figure takes into account the current state of the economy and the consumer spending patterns. However, the economy develops and so does the purchasing power, so the number of stores can change, too, the CCC official says.
In all, CCC has 1,200 offline stores, 65 of which in Romania, which contributes about 5% to the overall sales. Romania is one of the top markets when it comes to development potential.
The Romanian market is one of the top five countries by sales for the group after Poland, Switzerland, Czech Republic and Hungary, according to CCC’s first half 2019 financial report. Sales in Romania stood at PLN107 million (EUR25 million) in the first half, 54% higher than in the year-ago period.
(English version by Loredana Fratila-Cristescu)