“We don’t have any manufacturing operations in Romania at the moment. The Tex private label products are made in Asian countries and in France, Spain, Turkey, Morocco and Egypt,” Carrefour officials said. The group wants to grow its own brand, Tex, which is why it is working on two projects, they added.
First it wants to create minicollections to complement and refresh the current range of seasonal products and keep up with the trends in specialist stores. Second it wants to have Tex minicollections created by Romanian designers and get Romanian suppliers involved in this, too, Carrefour officials said.
Tex is Carrefour’s private apparel label and is one of the most powerful such brands of retailers on this market. A rival is Auchan’s Extenso, while German-held discount store chain Lidl has several such fashion brands.
(English version by Loredana Fratila-Cristescu)