Capatana said that 2004-2008 were years of boom, optimism and consumption when people used to buy all kinds of products even if they did not really need them. He went on saying that many shopping centers and stores were opened during that period and the food retail sector saw great expansion.
The period between 2008 and 2012 was marked by the VAT cut frenzy and periods in which the internet helped clients get more and more informed and compare prices. Many private brands appeared at that time with a view to building customer loyalty.