In her new role, Gabriela Stanica will coordinate the entire e-commerce activity of Carrefour Romania, including the partnership with Bringo, as well as the online shop component on the carrefour.ro website and in the Carrefour application.
E-commerce is an important pillar of Carrefour Romania’s omnichannel strategy. The number of online orders through Bringo went up 50% in 2021, and at the last Black Friday campaign, Carrefour’s -commerce sales increased more than twofold compared to the previous year.
Gabriela Stanica, who in her previous role as Chief Information and Data Officer, was responsible for continuing the company’s digital transformation process in Romania, as well as coordinating initiatives in terms of innovation, will now have an even more integrated vision of the digital component, with the takeover of the e-commerce area.
“I welcome my new role with joy and ambitious plans. My goal is to carry forward Carrefour Romania’s omnichannel vision, developing the online portfolio and services continuously and sustainably, anticipating trends, and responding to increasingly complex consumer behavior. E-commerce has immense potential in Romania and I’m glad to be not just a witness to the writing of its history, but an active participant”, said Gabriela Stanica, Chief Information, Data Officer, and E-commerce Director of Carrefour Romania.
In November 2021, Carrefour Group announced several ambitious goals for e-commerce, aiming to triple its gross merchandise value (GMV) in e-commerce by 2026 to EUR10 billion. At the same time, the company estimates the digital environment will contribute an additional EUR600 million to its recurring operating income in 2026, compared to 2021. To this end, Carrefour will increase its digital investments by approximately 50% between 2022 and 2026, with an annual investment target of approximately EUR1.7 billion.
Carrefour Romania currently employs over 18,000 people in over 360 multi-format stores: hypermarket, supermarket, discounter, proximity, online, in warehouses and in its headquarters.