The first Supeco store, a format in-between discounter and cash&carry stores, was opened in September, in Ramnicu Valcea, and the next two stores will be opened in Giurgiu and Slatina.
The Supeco store format focuses on low prices, seeking to offer consumers fresh produce and fast moving consumer goods in sales areas of 1,500 to 2,000 square meters.
The format was launched last year in Spain. Products are sold both in bulk and singularly, with several of Carrefour’s discount private label ranges in stock.
Carrefour has 163 stores in Romania, of which 27 Carrefour hypermarkets, 82 Market supermarket, 46 Express convenience stores, 7 Contact convenience stores and one online store.
The retailer’s sales returned last year to the level of 2008, of EUR1 billion, up 2% compared to 2012. It is part of French group Carrefour, which operates more than 10,000 stores in 34 countries.