“This year, we are set to export 45% of production capacity. We’ve expanded quite significantly on North Africa markets, in Slovenia, Cyprus, Turkey, the Republic of Moldova, Greece and we’ve recently sealed interesting partnerships in Hungary and Southern Africa,” stated Cristian Cornea, general manager of Can Pack Romania.
He underscores he anticipated the decline of the local beer market and this is why he increased exposure to foreign markets, managing thus to cover 95% of production capacity.
So far, the plant has manufactured around 650 million cans and by yearend is set to reach 850-900 million cans, according to the company’s official.
“Locally, sales are on schedule, we consider them highly reasonable looking at how the beer and soft drinks market are falling,” said Cornea, adding it’s a good thing the decline has not been felt at the level of metallic can-packed beer.
Can Pack Romania manager says investments are to be made either to boost production capacity by 10%-20%, or to diversify the type of produced cans.
In 2013, Can Pack Romania generated revenue of 303 million lei (EUR69 million) and net profit of RON15 million (EUR3.4 million) with 161 employees, according to Finance Ministry data.
(English version by Catalina Apostoiu)