“Part of Palas Iasi mixed-use complex, Palas Mall is the most competitive shopping mall outside of the Capital, a performance proven by the results it achieved, the footfall upwards of 20 million visitors per year, and also by the desire of major brands to be present here with their latest and most modern store concepts”, said Oana Diaconescu, Head of Leasing Retail IULIUS.
Calzedonia opened its first store in Romania in spring 2011. Its entry on the retail segment was made through a franchisee, namely, the company Futura Lenjerie 2010, which had a turnover of RON41.5 million in 2020, lower than RON47.3 million in 2019.
In the IULIUS company network, the Italian group is present in the Iulius Town Timisoara mixed-use complex with its Calzedonia, Intimissimi, and Intimissimi UOMO brands.
Founded in Verona in 1987, Calzedonia is one of the most famed retailers in the fashion industry, with 2,149 stores across 55 countries. Calzedonia offers fashionable products for women, men, and children, that easily fit into everyday outfits. The wide range includes tights, socks, leggings, swimwear, as well as beach and outdoor accessories.
The Palas Iasi mixed-use complex is consolidating its position as the dominant shopping destination in the region, offering new store concepts from strong international brands with a unique presence in the north-east of Romania.