“The upward trend of our company and our business in the last few years was because of the diversification of the product portfolio by including new products and diversifying the already existing range,” said Marius Babata, general manager of the coffee company that has a packaging facility in Dragomiresti, Ilfov County (near Bucharest).
The owner of Cafea Fortuna is Constantin Moroianu, a low-profile businessman competing with international players like Nestle (Nescafe), Jacobs Douwe Egberts Ro (importer of the Jacobs coffee) and Strauss Coffee (Doncafe). Cafea Fortuna is the only Romanian entrepreneurial company in the coffee industry that has a notable presence on store shelves and in the total coffee consumption. (EUR1=RON4.5152)
(English version by Loredana Fratila-Cristescu)