It is therefore headed towards its eleventh year of growth, after having posted RON171.5 million revenue in 2017, 7% higher than in 2016.
Cafea Fortuna was established by Constantin Moroianu, 59, an oil and gas engineer, in 1993.
The entrepreneur got his start in business with small store retail and then realized the potential of a coffee business and so opened a packaging plant. Cafea Fortuna is the only Romanian producer battling rivals like Jacobs, Tchibo, Nescafe and Doncafe for shelf space.
Romanians drank 3.29 kilograms of coffee on average in 2016, 10% more than in 2015, according to the latest data available from the International Coffee Organization. The market leader is Jacobs Douwe Egberts, the importer of the Jacobs coffee in Romania.
(English version by Loredana Fratila-Cristescu)