“In C&A’s relatively new markets (Croatia, Romania, Italy, Turkey), total gross sales grew by 42.5 % to EUR162.5 million,” reads the press release sent by the Dutch company. The figures are valid for the 2011 financial year ended on February 29, 2012.
The retailer owns 69 stores on the four markets it considers relatively new – 29 stores in Turkey, 20 in Romania, 11 in Croatia and nine in Italy and sales per store amount to EUR2.35 million. Judging from this average and not taking the opening date of each store into account, the revenue of the C&A in Romania exceeded EUR47 million last year. ZF had previously calculated the 2010 revenue the same way, which stood at about EUR20 million to EUR25 million, half as much as in 2011.
The Dutch retailer entered Romania in 2009 when it opened three stores. The following year it opened four and in 2011 it opened ten.
It has four stores in Bucharest and also has a presence in smaller cities, which other major retailers avoid such as Buzau, Focsani or Baia Mare (eastern and northern Romania).
It also opened three stores this year so far in Ramnicu Valcea, Brasov and Braila (southern, central and southeastern Romania).
“We’ll continue to expand this year, and open at least two or three stores,” says Cristian Codrea, district manager of C&A Romania, who did not specify exactly where they would be opened.
(English version by Loredana Fratila-Cristescu)