Norbert W. Scheele, director of C&A Mode in Central and Eastern Europe and Austria, said that after many years of opening stores, 2017 was the year in which the company chose to strengthen the position of existing stores. Scheele also said that C&A currently has 38 units in Romania.
C&A Group is one of the largest players on the European fashion market, with nearly 1,600 stores on several markets in Europe. The company entered the Romanian market in 2009, the first year of financial crisis, and it has been extending in Romania’s big cities with large stores covering from 1,500 to 3,000 square meters. The brand operates on the low price segment.
Retailers’ interest in the local market is due to Romanians’ interest in trends and fashion. On the apparel segment, the market is dominated by international brands like H&M, Zara and C&A. the footwear market is dominated by Deichmann and CCC, and the next spots are taken by Romanian groups.