“We want to grow to 50 restaurants in Romania in the next five years, we see development potential on this market,” says Daniel Ryska, regional director for CE&SEE Burger King.
The executive has been in this position for two years, after previously supervising the Czech Republic, Slovakia, Romania and Bulgaria markets.
Amrest looked at the number of people in the country, at their disposable incomes, at the presence of people in malls and at the fact that Romanians prefer to go for brandname products when shopping. The group also has the Starbucks experience in Romania and the results of that brand show Romania is one of the best markets for the group where that brand is concerned, the executive added.
Burger King opens its first restaurant at its second attempt in Romania in the Mega Mall on Friday, with the next restaurant due to open in AFI Cotroceni mall this year. It also plans to open five or six restaurants next year and expand beyond Bucharest, Daniel Ryska said.(EUR1=RON4.7439)
(English version by Loredana Fratila-Cristescu)