Dutch-Belgian retailer Mega Image has come to cover 15 counties and Bucharest around four years and a half after it started nationwide expansion in Romania by opening the Cluj market.
Mega Image now has almost 900 units in Romania, with over 500 in Bucharest. Mega Image is by far the largest store chain in Bucharest.
The company’s officials previously stated part of Mega Image strategy was to focus on Bucharest and it is an island inside Romania, both in terms of incomes and population, and lifestyle. Meanwhile, though, the company has started expanding nationwide, both directly and via acquisitions.
The shift comes as, on the one hand purchasing power has increased, with Romanians’ consumption behavior also changing, and on the other hand the battle in modern retail is ever tighter, especially at the top.
By 2020 turnover, Mega Image is the fifth largest retailer in Romania, with RON7.2 billion turnover, up 8.7% year-on-year.
(English version by Catalina Apostoiu)