BSH Electrocasnice is one of the top five companies on the home appliances import and distribution market, where its competition is Philips, LG Electronics and Marelvi Impex (importer of Liebherr and other brands). Only companies with the NACE code 4643 – Wholesale of electrical household appliances were considered, which means Arctic, De’Longhi and Electrolux were left out as they use only one company to handle manufacturing, import and distribution. Had they been included, BSH Electrocasnice would have been among the top ten.
After dropping plans to build a washing machine plant in Romania in a EUR100 million investment, after its application for state aid was turned down, the company decided to focus on import and distribution, where its revenue almost doubled in 2015-2019.
(English version by Loredana Fratila-Cristescu)