The company’s positive figure evolution came as the electro-IT market expanded by 8% by value in 2022 against 2021, but shrank by volume. The decline was due to inflation, which has eroded the purchasing power.
After dropping plans to build a washing machine plant in Romania in a EUR100 million investment, after its application for state aid was turned down, the company decided to focus on import and distribution.
Between 2018 and 2022, the company’s business almost doubled. What’s next?
„2023 is a year of challenges, continuing last year’s trend,” say BSH Electrocasnice officials.
(English version by Catalina Apostoiu)