Webb has been working with BAT for 11 years now, holding positions such as trade marketing & distribution manager for Western Europe and general manager for the UK and Ireland.
BAT Romania was founded in 1996 and it started production one year later, in Ploiesti (60 km North of Bucharest). Right now, the company has over 650 employees and it makes cigarettes for the local market as well as for exports.
The other two large cigarette makers in Romania are Philip Morris and JTI.