Beside the almost 100 restaurants of Great Britain, the group is also present in Malaysia, but this a recent bet. Romania is thus one of the first foreign markets the brand is eyeing.
According to David Ellison, chief operating officer at Harry Ramsden’s, Romania’s middle class is expanding and purchasing power is rising. Thus, demand for casual dining restaurants is going up and this is an opportunity for the company.
(English version by Catalina Apostoiu)