The number of orders soared to 1.6 million in 2024 and the threshold of one million orders was reached in September 2024. The average shopping cart value stood at RON300 at country level.
In 2024, budget optimization has become a priority, and the digitalization of grocery shopping provides customers with faster and more efficient access to retail promotions. Bringo data shows that 80% of shopping carts contain at least one discounted product. At the same time, there is a growing interest in a healthy and balanced lifestyle, with 40% of orders including organic products. Additionally, consumers are paying more attention to their dietary choices, with a 20% increase in sugar-free products in customers’ carts compared to 2023 and a 10% increase in gluten-free products.
“We see a clear shift in consumer behavior: not only do they seek fast access to products, but they are also much more mindful of pricing and food choices. The fact that Bringo’s app prices match those in physical stores, and that promotions are easily accessible and visible, helps maintain user trust. We also notice not just an increase in the share of discounted products in shopping carts, but also a preference for organic products and items catering to specific dietary needs—whether sugar-free, gluten-free, or lactose-free. These trends reflect a more conscious and balanced consumption pattern, where easy access to information and real-time price comparison play a crucial role,” says Florina Dobre, CEO of Bringo.
Bringo LifeINDEX data shows that, while the frequency of online shopping remains steady, consumers are adopting a more strategic approach, choosing discounted products more frequently and planning purchases to maximize savings.
According to Bringo LifeINDEX, an analysis of consumer preferences across the 37 cities where Bringo operates shows that in 2024, the most ordered products were still water, bread, bananas, eggs, milk, tomatoes, and cucumbers, followed by carbonated beverages and citrus fruits. At the category level, the most popular remain fresh food, household essentials, and pharmaceuticals.
The average shopping cart value is RON300 and Saturday is the busiest shopping day, indicating a recurring and organized shopping behavior focused on weekly planning. On average, each order contains 19 products, a sign of smart and efficient choices, consistent with 2023 trends.
At country level, the cities of Bucharest, Iasi, and Cluj lead the ranking for the most Bringo orders. Every day, Bringo’s personal shoppers deliver an average of 4,500 orders across 35+ cities nationwide. In terms of sustainability, Bucharest, Iasi and Brasov stood out as top cities for packaging collection through Bringo’s deposit-return system (SGR), launched in the summer of 2024 as a market first in Romania.