The company launched new products in Cluj-Napoca Friday and announced it was changing its visual identity in a bid to reposition itself on the market.
Cemacon covered 27 counties last year, with 150 distributors and 115 employees and will open five distribution centers of its own starting next week in Timisoara, Brasov, Bacau, Suceava, and Iasi.
Company general manager Liviu Stoleru said Cemacon was the third largest brick maker in the country last year and hopes to make second place this year.
The company opened a new production line in 2010 following an investment of EUR26 million.
Founded in 1969, Cemacon Zalau has a share capital of RON26.2 million, split into 262.8 million shares with a face value of RON0.1.
Other major players on the local brick market are Wienerberger and Ceramica Iasi. (EUR1=RON4.3924)