“COVID-19 restrictions in 2021 continued to affect the on-premise sector. We managed to offset via the off-trade channel, which is a strong one for Bergenbier and the strategic plans have helped us achieve a sound performance as a company, in line with the forecasts set,” says Mihai Voicu, chief executive of Bergenbier SA.
The company started expansion into the beyond beer area last year, an area of alcohol-free beer mixes, launching the Fresh 0.0 brand.
Bergenbier’s portfolio includes brands for all market segments. Besides the beers made at its Ploiesti brewery – Bergenbier, Staropramen, Staropramen Unfiltered, Stella Artois, Beck’s, Noroc, Löwenbräu, Fresh, it also imports and serves as the sole distributor of Staropramen Dark and Granat, Leffe and Hoegaarden, Miller Genuine Draft, Corona and Franziskaner.
(English version by Loredana Fratila-Cristescu)