“We expanded our export market in 2019 (growth of 42%), increased product variety, boosted sales, retooled certain manufacturing processes and bought flavored beer equipment. We expect double-digit growth in 2020, following the expansion of the sales area,” Luminita Martin, general manager of the company, told ZF.
Albrau Prod exports about 40% of its production, according to ZF’s estimates based on the data previously supplied by the company.
Albrau exports to such countries as Greece, Cyprus, Italy, Spain, Oman, US, Chile, Israel, Moldova and Bulgaria, according to the latest data available.
It is one of the few independent brewers left in Romania at a time when the major multinationals had been buying breweries left and right. It started operations in 1992 and its brands include Albrau and Zimbru, the latter with an over 170-year history. It also makes private label beers for major retail chains.
(English version by Loredana Fratila-Cristescu)