This round of investment aims to support the international expansion plans of Footprints’ AI-powered retail media platform, which helps offline retailers identify new potential customers and anticipate their consumer behavior by analyzing data from online and offline sources in a unified manner.
The law firm’s involvement in this investment round included advising the company and its founders on various legal and tax aspects related to the transaction’s negotiation, documentation and implementation. Its team included Catalin Grigorescu, managing partner and head of the technology transaction practice, and Matei Tomi, associate in the corporate transactions practice.
“We have accompanied Footprints AI and its founders on their journey with business and legal advice since the early days of the company. We are glad to see that reputable investors believe in their vision, product and team. We are pleased to have been involved in this latest milestone and leverage both our transaction experience and our technology expertise to help the deal advance and complete,” said
Catalin Grigorescu, managing partner, bpv Grigorescu Stefanica.
“bpv Grigorescu Stefanica has been with Footprints AI since the beginning of 2017, providing us with the strategic expertise needed in a complex, new field where advanced technologies, data and AI define the future. Our partnership is natural, based on trust and shared vision, and choosing them for this new phase of our company came naturally”, said Dan Marculescu, CEO; Footprints AI.
Footprints AI has attracted a EUR2.3 million investment for international expansion and tech development acceleration. The investment will support its expansion in Romania, CEE region and internationally. The funds will also be used to step up the development of the platform.