Having already opened offices in Sofia and Kiev, booking.com has decided to be present on the Bucharest market as well, planning to extend its property and client base here.
“Indeed, in around two weeks’ time we will open an office in Bucharest. We are already active in Romania, where we have over 2,150 accommodation units for rent on our website,” Anoeska van Leeuwen, corporate communications director of booking.com told Ziarul Financiar. She says the platform has a potential to attract both Romanian and foreign tourists.
Booking.com will not have a country manager in Romania, but an account manager, in line with the company’s model.
At the beginning of this year, Laurentiu David, who has previously worked for the RIN hotel group and for Radisson Blu in Bucharest, has been recruited as account manager, according to LinkedIn.
According to statistics in the Romanian tourism industry, in Romania there are around 5,000 hotels and pensions, so booking.com covers around 40% of local accommodation units.
Internationally the website attracts over 30 million unique visitors who have at their disposal a database with almost 290,000 accommodation units in 180 countries.
(English version by Daniela Stoican)