The company was founded in 1991, as a family business, and gradually became one of the leading dairy producers in the Cluj region due to its products, but also to the production chain implemented.
‘More than two years ago, in Cluj-Napoca, Bucharest Stock Exchange and the Ministry for Business Environment, Trade and Entrepreneurship started the project «Invest for the future!», where the founders of Bonas were present. The fact that today we see the company’s management ringing BVB’s bell is a proof that the capital market is increasingly seen by entrepreneurs as an essential source for financing. In the last three years alone, almost 50 bond issues, worth more than EUR 2.7bn, have been listed, and 15 companies, with a cumulative capitalization of EUR 346mn, have been listed on BVB. These figures come to strengthen the fact that the capital market fulfills its role in supporting Romanian companies’, stated Radu Hanga, Bucharest Stock Exchange President.
‘For Bonas, the listing on the Bucharest Stock Exchange is an important step in transferring the company’s activity to a higher level. We thank the investors for the trust given by investing in Bonas shares in the private placement and we expect as many investors as possible to join our company’s development plans’, said Vasile Nas, Bonas Import Export President.
The company’s listing comes after carrying out, in April 2021, a private placement through which 40.76% of Bonas shares were sold, at a price of RON5 per share. The offer was oversubscribed from the first day, thus the company raised approximately RON10 million from 114 investors. The private placement was carried out with the support of Interdealer Capital Invest, as an Authorized Advisor. After listing, the company intends to use the financing mechanisms available on the capital market, such as capital increases, the issuance of corporate bonds, including the ones convertible into shares, depending on the company’s financing needs.
The company’s management will announce next week the first capital increase, according to Daniel Pop, administrator of Interdealer Capital Invest.
Bonas dairy products are manufactured in Dezmir, Apahida commune, Cluj County. The factory covers an area of over 1,000 square meters, with a total processing capacity of 15,000 liters of milk per day. Bonas products are sold mainly in its 18 own stores in Cluj County (65% of sales), hypermarket networks (18%), small retailers (10%), and approx. 7% of sales are generated by various distributors and public institutions (hospitals, kindergartens, schools).
Bonas reported total revenue of RON17.7 million in 2020, down 13% compared to 2019, and a net profit of almost RON452,000, compared to RON1.1 milion in 2019, after part of the deliveries to some retailers and public institutions such as kindergartens, schools, hospitals were stopped because of the COVID-19 pandemic. For 2021, Bonas management estimates an increase of over 70% in total revenue, to RON30.4 million, and the upward trend is expected to continue, so that in 2023, total revenue would reach almost RON55 million. Net profit is expected to grow to almost RON2.2 million in 2021, and to reach RON4.6 million until 2023.
The company’s strategy entails expanding its network of stores in Cluj County, neighboring counties, but also in Bucharest, in parallel with increasing the daily amount of milk processed in the existing factory. The company’s plans include the development of a new factory, but also the launch of a franchise system, mainly for stores in the localities far away from the factory. The company currently has 83 employees. On June 17, 2021, the company launched a fresh milk ice cream production line, intending to invest next year in an ice cream factory with fresh milk as raw material.
The company’s main shareholders are Vasile Nas (20.44%), Emil Ovidiu Nas (20.44%), Petru Brad (18.33%), and the remaining shares are owned by individuals and legal entities.