The BMW brand overshot the 5,000 registration-mark in one year for the first time ever, ending 2025 with 5,229, an increase of 6.8% on 2024. The best-selling models were BMW X5 and BMW X1, each of which accounting for 13% of deliveries, followed by BMW Series 4 with 12%. Half of the cars delivered were SUVs, and in one in four was either a hybrid or an electric vehicle.
Fully electric vehicle sales went down 31% to 283 units, due to the Rabla Plus scheme subsidy cut, especially for legal entities. Plug-in hybrid models offset this decline, with 1,049 units sold, an increase of 27%. Overall, the sales of electric and hybrid vehicles went up 8% to 1,332 units.
The high-performance segment BMW M continued to grow, with 336 cars delivered, 10.5% more than in 2024. The most popular model was BMW XM, which accounted for more than a quarter of the sales of the M division, followed by the new BMW M5. The MINI brand saw 317 units registered.
BMW Motorrad ended the year with a new record, as the 773 motorcycles sold accounted for a 9% growth and 2025 was the 15th year of growth in a row in Romania.
(English version by Loredana Fratila-Cristescu)