The targeted turnover growth comes amid increased need from online stores to differentiate and improve the direct relation with end consumers, company representatives said in a statement.

Investments in the online sector will migrate more and more in 2023 towards SaaS-type standardized solutions such as Zento – the SaaS-type eCommerce platform based on Magento 2 with ultra-scalable cloud hosting.

At the same time, Blugento expects more than 50 new medium and large online store in Romania to use the Zento platform until the end of 2023.

Blugento currently has more than 250 customers and provides a full range of eCommerce services. At end-2021, the last year for which data are publicly available, the company reported a turnover of over RON3.2 million, down over 15% versus 2020.