The partnership brings Bitdefender into a select company of business giants that partner with Formula 1 teams. Ferrari’s most important partners include Shell, Snapdragon and Amazon.
Bitdefender announces, “that it has entered into a multi-year partnership with Ferrari S.p.A. to become Scuderia Ferrari’s global cybersecurity partner in the Formula 1 World Championship,” the company said in a release.
“We are delighted to be in this new partnership with Bitdefender, with whom we share values such as the highest level of technological efficiency, the pursuit of performance excellence and a culture of security,” said Mattia Binotto, Team Principal and Managing Director, Scuderia Ferrari.
As a partner of Scuderia Ferrari, starting with the 2022 Singapore Grand Prix, Bitdefender will display the company’s logo on the Ferrari drivers’ helmets, as well as on the F1-75 single-seater driven by Charles Leclerc and Carlos Sainz and, from 2023, on the team’s racing suits and uniforms.
The companies will also engage in marketing activities, including private meetings with Ferrari drivers and technical team members, factory tours, pit access and other exclusive activities. In addition, Ferrari will explore and evaluate Bitdefender cybersecurity products and services for inclusion in its business.
(English version by Loredana Fratila-Cristescu)