“We are now hiring on the major foreign markets. We currently have more than 30 new employees, especially in the USA and Germany. They are not only sales people but also marketing, technical support people and sales engineers,” Mihai Guran, regional operations sales director with Bitdefender told ZF.
Bitdefender brought Guran on board at the beginning of this year and his task is to boost corporate segment sales by 50% in one year, amid demand for such solutions driven by the development of the cloud services and virtualization technologies.
“Our target is a more than 50% increase in sales to large companies on key markets. This is a strategic plan of the company, a decision made by the board,” Guran said.
“We are now developing sales on the enterprise segment, where demand is high – there is a 2% growth in demand across all major markets and growth of more than 100% in the Netherlands, Brazil and Mexico for instance. People are migrating to the cloud, to virtual environment and need security solutions for this environment.”
His main goal is to develop sales of enterprise products and services in Bitdefender’s key countries and regions, such as USA, Canada, Denmark and the other Nordic countries, Spain, UK, United Arab Emirates and the other Persian Gulf countries, Guran said. This is not a new goal for Bitdefender, just one that became a priority given the development of the virtualization and cloud technologies in the last few years, he added.
(English version by Loredana Fratila-Cristescu)