The first BIPA store will cover an area of 370 square meters and will be located on the -1 floor.
BIPA, known as an attractively priced, modern drugstore for everything related to care, beauty and well-being, will bring to Romanian customers over 1,000 brands of beauty, hair, fragrance, baby, dental care and health. BIPA will also introduce locally more than 1,500 private label products from own brands such as Bi Care, Bi Life, Bi Kids, Bi Styled, Bi Home, Baby Well, Look by Bipa, Bi Good, at a very good price-performance ratio.
The product range will initially consist of more than 15 categories with more than 12,000 items.
“We are extremely excited to officially come to Romania. This is a new milestone in company’s growth. It is also a strategic step for the entire REWE Group, reinforcing its already strong local footprint through the PENNY discounter brand. We can’t wait for Romanians to discover our store concept and our products, especially our private labels,” said Martin Gaber, CEO of BIPA Romania.
“We are proud to welcome BIPA as a new brand to Romania, joining PENNY as part of the REWE Group’s expanding presence. Having two strong brands in the Romanian market reflects our commitment to growth and to offering customers more choice and value. Romania remains a key focus for our long-term development,” stated Daniel Gross, CEO PENNY Romania and Board Member BIPA Romania.
After the opening of the first store in Mega Mall Bucharest, the company will continue its strong expansion plan with a plan between 20 – 25 store openings per year. Romania is the third country in BIPA’s international expansion plan, after Austria and Croatia.
Founded 45 years ago, BIPA is today not only the best-known company in the Austrian drugstore sector, but also the undisputed favorite of around 3.3 million loyal regular customers. The successful concepts from Austria and Croatia will also be available in Romania, with special attention to the local habits and needs of the Romanian customers.
In 2025 BIPA breaks through the EUR1 billion turnover barrier in Austria and Croatia, laying the foundation for its entry into Romania with this sustained positive development. In the past three years alone, BIPA has increased its turnover in Austria by more than 25 per cent, and in Croatia by more than 72 per cent in the comparative period from 2021 to 2024, making BIPA Croatia the most successful unit in REWE Group.