According to Irina Urechean, general manager of The Magnum Ice Cream Company Romania and Moldova, the Suceava unit exports 40% of production.
Unilever bought Betty Ice in 2018 from entrepreneur Vasile Armenean.
(English version by Catalina Apostoiu)
The Magnum Ice Cream Company, the largest company in the ice cream field, spun off from giant Unilever and which owns Betty Ice, the biggest Romanian ice cream brand, has in recent years invested EUR12 million in the Suceava unit. The latest investment amounts to EUR4 million, in a new production line.