“The Romanian ice cream market has been on an upward trend for several years. In 2024, Romanians consumed an average of 3 liters of ice cream per capita – 20% more than in 2019, studies show. Demand is highest in the summer months, with a peak between May and July, but in recent years we have seen an increase in the number of consumers choosing ice cream in the off-season (…),” said Irina Urechean, general manager Romania & Moldova of The Magnum Ice Cream Company, as Unilever’s ice cream division is now known, currently in the process of being spun off until the end of this year. Unilever bought Betty Ice in 2018.
To meet the growing demand in recent years, the company has invested more than EUR4 million in 2024 and 2025 alone in upgrading the production line and streamlining processes in the plant. This is in addition to the EUR12 million the company has already invested since 2019.
(English version by Loredana Fratila-Cristescu)