The health crisis remains the main challenge for the beer industry, Bergenbier officials say.
“We expect to see an upward trend of the beer market in Romania this year, driven by the lifting of restrictions and economic rebound,” says Mihai Voicu, general manager of Bergenbier SA, which is part of the Molson Coors Beverage Company group.
Romania’s beer market increased 0.5% in volume year-on-year to 16.75 million hectoliters in 2020, despite sales through the on-premise channel dropping to EUR240 million compared with EUR440 million, according to the statistics of the Brewers of Romania Association.
This industry put at more than EUR1 billion a year, with a consumption of 85 liters per capita, was not as badly hit in Romania last year, because the decline in sales on the on-premise channel was offset by the return of 1.5 million Romanians home.
(English version by Loredana Fratila-Cristescu)