“The decline has slowed down and we estimate a single-digit drop in sales by end 2011,” Hoesel said.
Beer sales fell by 16% to 17 million hectoliters in 2010, from a peak of 20.2 million hectoliters in 2008.
Founded in 1994, Bergenbier is part of the StarBev brewing group. The group has operations in nine states in Central and Eastern Europe.
On Tuesday, Bergenbier launched the Staropramen beer on the local market. The original Czech lager is bottled at Bergenbier’s brewery in Ploiesti.