The platform targets mainly SMEs, offering electronic signing and document workflow tools without the need for complex IT implementation. Simplifi provides qualified electronic signatures, electronic seals, and qualified electronic time stamps.
Founders Adrian and Adriana Sarbu previously developed Benefit Online, a platform later acquired by Edenred. Benefit Online was used by more than 350 companies and over 200,000 users.
The company has so far invested more than EUR1 million in infrastructure, cybersecurity, compliance, and platform development. It plans to invest a further EUR500,000-EUR 1 million from its own resources over the next 24 months and is also considering raising external funding to accelerate expansion into other European markets.
Simplifi is entering a market where the digitalization of Romanian SMEs remains well below the EU average. According to the European Commission’s Digital Decade report, 27% of Romanian SMEs meet basic digital intensity criteria, compared with an EU average of 57.7%.
“For a small company, digitalisation should be able to start with a simple decision and deliver immediate results, without months of implementation or complicated IT projects. We want SMEs to have access to tools they previously associated mainly with large organisations, and we want the qualified electronic signature to become a natural part of day-to-day business, rather than something used only when an administrative requirement arises,” says Adriana Sarbu, co-founder of Simplifi.
Simplifi has enrolled more than 10,000 people so far, both directly through its platform and through partner applications and signing invitations. More than 50,000 documents have been signed using its services. Over the next two years, the company aims to reach 2 million users with verified identities and qualified certificates. Growth is expected to come both from direct platform use and integrations with partner applications, including accounting and HR software.
Simplifi is also targeting users outside Romania and estimates that around 10% of the users added over the next 12 months could come from other European markets.
One of the company’s main commercial features is its “free forever” model, under which each user can access five free qualified electronic signatures per year, as well as tools for inviting other parties to sign documents.
“A process cannot be truly digital if, at the end, one of the parties has to print the document, sign it with a pen, scan it and send it back. That is why we issue free qualified certificates to all signatories of a document. Our commitment to the free forever model is a long-term one,” says Adrian Sarbu, co-founder of Simplifi.
Users requiring higher volumes or additional functionality can move to paid subscriptions, which include features such as access to SPV and REGES, multi-party signing workflows, and higher document volumes.
The Simplifi project began in 2025 as a solution for digitizing employee onboarding and personnel files before expanding into a broader platform for SMEs. Simplifi currently has a team of 15 covering IT infrastructure, cybersecurity, compliance, sales, and customer support.
The company says a significant share of early adoption has come from business incorporation services, accounting, HR and payroll providers, as well as companies active in payments and retail financing. It is also in discussions with organizations employing between 200 and 1,000 people that are interested in digitizing employee files and onboarding processes.