According to him, Romania is one of the most important production hubs within Beko. The group wants to grow Arctic brand which it uses only in Romania.

Locally, the group has around 4,000 employees. And a large part of production, around 84%, is exported. Overall turnover reached RON3.5 billion (almost EUR700 million) in 2024, up 3.2% from 2023.

(English version by Catalina Apostoiu)