“Ibis Timisoara City Center is an investment that will certainly bring good long-term profitability. It also shows our confidence in the city’s potential as a tourist destination. The partnership with Accor gives us access to a professional network of suppliers, valuable know-how, access to new digital technologies, a dynamic marketing and distribution network and the best loyalty system in the hospitality industry,” said Emil Cristescu, vice-president of Bega Grup.
The new hotel has 200 rooms and is operated by French group Accor under a management contract.
Timisoara is one of the European Capitals of Culture in 2023.
“We are fully confident in Timisoara’s potential as a vacation and city break destination. The city is well located and accessible by car from ten European capitals,” said Calin Ile, general manager of ibis Timisoara City Center.
Created in 1974, the ibis brand includes over 1,100 hotels in 67 countries.