“2023 is an extremely challenging year for Romania’s brewers. All of them are making efforts to maintain activity stable, also given Romanians’ falling purchasing power amid hyperinflation,” says Julia Leferman, general manager of the association.
The market decline comes amid a series of factors, including the falling purchasing power and the difficult economic context. Another factor relates to the rising production costs. Temperatures below the average for the start of summer also contributed to the decline.
In line with Romanian Brewers’ Association, the beer sector directly and indirectly supports more than 60,000 jobs and 1 job in beer production generates another 11 jobs along the value chain.
(English version by Catalina Apostoiu)