“In the market, we are not talking about a financial crisis, but about a crisis of confidence seen among consumers, which will be reflected in this year’s performance. We are optimistic, but cautiously so, for 2025, after a stabilizing 2024, with the market showing minor growth of around 1%,” said Mihai Voicu, president of Brewers of Romania Association and CEO of brewer Bergenbier.
Last year, draft beer deliveries grew the most, 13% from 2023, while PET-bottled beer shipments continued to fall, by 4% compared with 2023. PET-bottled beer sales therefore reached 35.4% of total beer volumes. This is the fourth consecutive year of decline for PET-bottled beer, and the share of this packaging is at its lowest level of total sales since 2006.
While deliveries of beer in glass bottles remained constant (32.2% of volume sales), those beer bottled in cans also increased, by 9% on the previous year.
(English version by Loredana Fratila-Cristescu)